{"id":79,"date":"2018-11-01T09:00:47","date_gmt":"2018-11-01T12:00:47","guid":{"rendered":"http:\/\/blog.pushnews.eu\/?p=79"},"modified":"2019-05-07T12:06:34","modified_gmt":"2019-05-07T15:06:34","slug":"push-notification-e-commerce","status":"publish","type":"post","link":"https:\/\/blog.pushnews.com.br\/push-notification-e-commerce\/","title":{"rendered":"Case study Jumia: push notification na estrat\u00e9gia de e-commerce"},"content":{"rendered":"<p class=\"p1\"><em>\u201cCom as push notifications, estamos mais perto dos nossos usu\u00e1rios, porque \u00e9 uma forma mais pessoal de se comunicar com eles. Os clientes n\u00e3o est\u00e3o dispostos a fazer download das nossas apps, pois temem o impacto nas suas contas de dados &#8220;<\/em>, diz Jeremy Doutte, Jumia CEO.<!--more--><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-83 aligncenter\" src=\"\/blog\/wp-content\/uploads\/2016\/08\/jumia-162x300.png\" alt=\"jumia\" width=\"192\" height=\"355\" \/><!--more--><\/p>\n<p class=\"p1\"><strong>Push notifications<\/strong> ajudam o website Jumia a reverter o abandono do carrinho de compras<\/p>\n<p class=\"p1\"><strong>Resultados:<\/strong><\/p>\n<ul>\n<li style=\"list-style-type: none\">\n<ul>\n<li class=\"p1\">38% de open rate<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li style=\"list-style-type: none\">\n<ul>\n<li class=\"p1\">9x mais convers\u00f5es em vendas de carrinhos que eram anteriormente abandonados dos clientes vindos web push<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li class=\"p1\">7,85% de taxa de convers\u00e3o em carrinhos anteriormente abandonados de clientes web push, versus 4,5% de clientes native app<\/li>\n<\/ul>\n<p class=\"p1\"><strong>Sobre Jumia<\/strong><\/p>\n<p class=\"p1\">Jumia \u00e9 um dos principais sites de<span class=\"Apple-converted-space\">\u00a0 <\/span>e-commerce na \u00c1frica. A maioria dos seus clientes, usam dispositivos m\u00f3veis para acessar o site e tamb\u00e9m para fazer compras.<\/p>\n<p class=\"p1\"><strong>Desafio<\/strong><\/p>\n<p class=\"p1\">Diariamente, cerca de uma quarto dos carrinhos de compras eram abandonados pelos clientes do site. Como uma estrat\u00e9gia para que os clientes finalizar as suas compras, o e-commerce passou a enviar emails aos usu\u00e1rios. Mas convencer os usu\u00e1rios a deixar o contato de email n\u00e3o se mostrou assim t\u00e3o f\u00e1cil. Al\u00e9m disso, as taxas de abertura de emails eram muito baixas.<\/p>\n<p class=\"p1\">Como cerca de 65% do tr\u00e1fego do site Jumia era mobile, a empresa buscou tecnologias inovadoras e resolveu testar as push notifications para conseguir re-engajar os usu\u00e1rios que tinham abandonado os carrinhos, para que estes finalizassem as compras.<\/p>\n<blockquote><p><strong>Ainda n\u00e3o usa push notifications? Experimente o Pushnews como solu\u00e7\u00e3o. <a href=\"https:\/\/app.pushnews.eu\/register\">Registe-se gr\u00e1tis e instale a tag no seu site<\/a>.\u00a0<\/strong><\/p><\/blockquote>\n<p class=\"p1\"><strong>Solu\u00e7\u00e3o<\/strong><\/p>\n<p class=\"p1\">A empresa implementou as push notifications e passou a enviar notifica\u00e7\u00f5es aos usu\u00e1rios que abandonavam os seus carrinhos de compras.<\/p>\n<p class=\"p1\">As notifica\u00e7\u00f5es tiveram uma taxa de abertura de 38% em dispositivos m\u00f3veis e 9x mais resgate de clientes e convers\u00f5es em carrinhos abandonados que antes. A taxa de convers\u00e3o das push notifications para carrinhos abandonados em dispositivos mobile superou a de native apps &#8211; 7,85% vs 4,5% respectivamente.<\/p>\n<p class=\"p1\">*Fonte original: <a href=\"https:\/\/developers.google.com\/web\/showcase\/2016\/jumia\">Developers Google<\/a>.\u00a0Veja o case study completo <a href=\"https:\/\/developers.google.com\/web\/showcase\/2016\/pdfs\/jumia.pdf\">aqui<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201cCom as push notifications, estamos mais perto dos nossos usu\u00e1rios, porque \u00e9 uma forma mais pessoal de se comunicar com&#8230;<\/p>\n","protected":false},"author":1,"featured_media":3397,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[63],"tags":[],"class_list":["post-79","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-casos-de-uso"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Case study Jumia: push notification na estrat\u00e9gia de e-commerce - Pushnews<\/title>\n<meta name=\"description\" content=\"\u201cCom as push notifications, estamos mais perto dos nossos usu\u00e1rios, porque \u00e9 uma forma mais pessoal de se comunicar com eles. Os clientes n\u00e3o est\u00e3o dispostos a fazer download das nossas apps, pois temem o impacto nas suas contas de dados &quot;, diz Jeremy Doutte, Jumia CEO.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.pushnews.com.br\/push-notification-e-commerce\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Case study Jumia: push notification na estrat\u00e9gia de e-commerce - Pushnews\" \/>\n<meta property=\"og:description\" content=\"\u201cCom as push notifications, estamos mais perto dos nossos usu\u00e1rios, porque \u00e9 uma forma mais pessoal de se comunicar com eles. Os clientes n\u00e3o est\u00e3o dispostos a fazer download das nossas apps, pois temem o impacto nas suas contas de dados &quot;, diz Jeremy Doutte, Jumia CEO.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.pushnews.com.br\/push-notification-e-commerce\/\" \/>\n<meta property=\"og:site_name\" content=\"Pushnews\" \/>\n<meta property=\"article:published_time\" content=\"2018-11-01T12:00:47+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-05-07T15:06:34+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog.pushnews.com.br\/wp-content\/uploads\/2017\/12\/case-study-ju.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Oskar Lima\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Oskar Lima\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/blog.pushnews.com.br\/push-notification-e-commerce\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/blog.pushnews.com.br\/push-notification-e-commerce\/\"},\"author\":{\"name\":\"Oskar Lima\",\"@id\":\"https:\/\/blog.pushnews.com.br\/#\/schema\/person\/07ac0b3bf55d68cf64b004d1e3ea548b\"},\"headline\":\"Case study Jumia: push notification na estrat\u00e9gia de e-commerce\",\"datePublished\":\"2018-11-01T12:00:47+00:00\",\"dateModified\":\"2019-05-07T15:06:34+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/blog.pushnews.com.br\/push-notification-e-commerce\/\"},\"wordCount\":354,\"publisher\":{\"@id\":\"https:\/\/blog.pushnews.com.br\/#organization\"},\"image\":{\"@id\":\"https:\/\/blog.pushnews.com.br\/push-notification-e-commerce\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blog.pushnews.com.br\/wp-content\/uploads\/2017\/12\/case-study-ju.jpg\",\"articleSection\":[\"Casos de Uso\"],\"inLanguage\":\"pt-BR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/blog.pushnews.com.br\/push-notification-e-commerce\/\",\"url\":\"https:\/\/blog.pushnews.com.br\/push-notification-e-commerce\/\",\"name\":\"Case study Jumia: push notification na estrat\u00e9gia de e-commerce - Pushnews\",\"isPartOf\":{\"@id\":\"https:\/\/blog.pushnews.com.br\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/blog.pushnews.com.br\/push-notification-e-commerce\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/blog.pushnews.com.br\/push-notification-e-commerce\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blog.pushnews.com.br\/wp-content\/uploads\/2017\/12\/case-study-ju.jpg\",\"datePublished\":\"2018-11-01T12:00:47+00:00\",\"dateModified\":\"2019-05-07T15:06:34+00:00\",\"description\":\"\u201cCom as push notifications, estamos mais perto dos nossos usu\u00e1rios, porque \u00e9 uma forma mais pessoal de se comunicar com eles. 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