{"id":4961,"date":"2025-03-12T11:25:44","date_gmt":"2025-03-12T14:25:44","guid":{"rendered":"https:\/\/blog.pushnews.com.br\/?p=4961"},"modified":"2025-03-12T11:25:45","modified_gmt":"2025-03-12T14:25:45","slug":"case-de-uso-aumentando-vendas-para-dia-do-consumidor","status":"publish","type":"post","link":"https:\/\/blog.pushnews.com.br\/case-de-uso-aumentando-vendas-para-dia-do-consumidor\/","title":{"rendered":"Case de uso: Como aumentar vendas para Dia do Consumidor"},"content":{"rendered":"\n<p>O Dia do Consumidor \u00e9 um dos momentos mais quentes do ano para o e-commerce, e a concorr\u00eancia \u00e9 feroz! Como garantir que seus clientes comprem com voc\u00ea e n\u00e3o com o concorrente?\u00a0Um grande e-commerce conseguiu um salto de <strong>25% nas vendas<\/strong> ao usar o <strong>Pushnews<\/strong>. Veja como essa estrat\u00e9gia poderosa pode transformar seus resultados e aumentar as vendas no Dia do Consumidor.<br><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Os desafios:<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\"><li>? Como criar uma base fiel antes do evento?<\/li><li>\u2705 Como gerar tr\u00e1fego qualificado e manter os usu\u00e1rios no site?<\/li><li>? Como evitar o abandono de carrinhos e maximizar as convers\u00f5es?<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><br><strong>A estrat\u00e9gia imbat\u00edvel:<\/strong><br><\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"555\" src=\"https:\/\/blog.pushnews.com.br\/wp-content\/uploads\/2025\/03\/Consumidor-2-2-1024x555.png\" alt=\"Notifica\u00e7\u00e3o de boas vindas aos usu\u00e1rios, oferecendo 10% de desconto para come\u00e7arem a usar o site.\" class=\"wp-image-4973\" srcset=\"https:\/\/blog.pushnews.com.br\/wp-content\/uploads\/2025\/03\/Consumidor-2-2-1024x555.png 1024w, https:\/\/blog.pushnews.com.br\/wp-content\/uploads\/2025\/03\/Consumidor-2-2-300x163.png 300w, https:\/\/blog.pushnews.com.br\/wp-content\/uploads\/2025\/03\/Consumidor-2-2-768x416.png 768w, https:\/\/blog.pushnews.com.br\/wp-content\/uploads\/2025\/03\/Consumidor-2-2.png 1080w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><strong><strong>Passo 1:<\/strong><\/strong> <strong>Constru\u00e7\u00e3o de base e aumento no engajamento<\/strong><\/h4>\n\n\n\n<p>Com 1 m\u00eas de anteced\u00eancia, o e-commerce ativou o Pushnews e come\u00e7ou a captar inscritos instantaneamente. Os novos assinantes foram impactados com uma <strong>notifica\u00e7\u00e3o de boas-vindas + 10% de desconto na 1\u00aa compra<\/strong> \u2014 um incentivo certeiro para convers\u00e3o! A partir do dia da cria\u00e7\u00e3o da base, <strong>notifica\u00e7\u00f5es di\u00e1rias<\/strong> criaram expectativa, levando os usu\u00e1rios a retornarem ao site ansiosos pelas promo\u00e7\u00f5es.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"555\" src=\"https:\/\/blog.pushnews.com.br\/wp-content\/uploads\/2025\/03\/Consumidor-3-1-1024x555.png\" alt=\"Notifica\u00e7\u00e3o de recupera\u00e7\u00e3o de carrinho abandonado, oferecendo 15% de desconto.\" class=\"wp-image-4974\" srcset=\"https:\/\/blog.pushnews.com.br\/wp-content\/uploads\/2025\/03\/Consumidor-3-1-1024x555.png 1024w, https:\/\/blog.pushnews.com.br\/wp-content\/uploads\/2025\/03\/Consumidor-3-1-300x163.png 300w, https:\/\/blog.pushnews.com.br\/wp-content\/uploads\/2025\/03\/Consumidor-3-1-768x416.png 768w, https:\/\/blog.pushnews.com.br\/wp-content\/uploads\/2025\/03\/Consumidor-3-1.png 1080w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><strong><strong><strong>Passo 2<\/strong>:<\/strong><\/strong> <strong><strong>Recupera\u00e7\u00e3o de Carrinhos Infal\u00edvel<\/strong><\/strong><\/h4>\n\n\n\n<p>Nada de perder vendas! Quem abandonava o carrinho, inclusive usu\u00e1rios an\u00f4nimos, recebia <strong>mensagens personalizadas com incentivos irresist\u00edveis<\/strong>, como frete gr\u00e1tis e descontos exclusivos, resultando em <strong>30% menos <a href=\"https:\/\/pushnews.com.br\/blog\/diminuir-abandono-de-carrinho\/\" target=\"_blank\" rel=\"noreferrer noopener\">carrinhos abandonados<\/a><\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"555\" src=\"https:\/\/blog.pushnews.com.br\/wp-content\/uploads\/2025\/03\/Consumidor-4-1-1024x555.png\" alt=\"Notifica\u00e7\u00f5es do Pushnews, oferecendo descontos por tempo limitado aos clientes.\" class=\"wp-image-4975\" srcset=\"https:\/\/blog.pushnews.com.br\/wp-content\/uploads\/2025\/03\/Consumidor-4-1-1024x555.png 1024w, https:\/\/blog.pushnews.com.br\/wp-content\/uploads\/2025\/03\/Consumidor-4-1-300x163.png 300w, https:\/\/blog.pushnews.com.br\/wp-content\/uploads\/2025\/03\/Consumidor-4-1-768x416.png 768w, https:\/\/blog.pushnews.com.br\/wp-content\/uploads\/2025\/03\/Consumidor-4-1.png 1080w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><strong><strong><strong>Passo 3<\/strong>:<\/strong><\/strong> <strong><strong><strong>Ofertas no momento certo<\/strong><\/strong><\/strong><\/h4>\n\n\n\n<p>Ao navegar no site, os visitantes eram impactados com <strong>pop-ups e vitrines <a href=\"https:\/\/pushnews.com.br\/blog\/aumentar-engajamento-usando-pushonsite\/\" target=\"_blank\" rel=\"noreferrer noopener\">Onsite<\/a> personalizadas <\/strong>em diferentes p\u00e1ginas estrat\u00e9gicas. Notifica\u00e7\u00f5es de <strong>contagem regressiva <\/strong>geraram senso de urg\u00eancia, fazendo com que os clientes comprassem antes que as ofertas expirassem!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><br><strong><strong>Resultados extraordin\u00e1rios:<\/strong><\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\"><li>? <strong>+40% de tr\u00e1fego qualificado<\/strong> impulsionado por notifica\u00e7\u00f5es push impulsionamento de base antes do evento.<\/li><li>? <strong>30% menos abandono de carrinho<\/strong> gra\u00e7as \u00e0 recupera\u00e7\u00e3o automatizada.<\/li><li>? <strong>+25% de vendas<\/strong> comparado ao ano anterior.<\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"555\" src=\"https:\/\/blog.pushnews.com.br\/wp-content\/uploads\/2025\/03\/Consumidor-5-1024x555.png\" alt=\"Descri\u00e7\u00e3o do depoimento do cliente sobre o case\" class=\"wp-image-4972\" srcset=\"https:\/\/blog.pushnews.com.br\/wp-content\/uploads\/2025\/03\/Consumidor-5-1024x555.png 1024w, https:\/\/blog.pushnews.com.br\/wp-content\/uploads\/2025\/03\/Consumidor-5-300x163.png 300w, https:\/\/blog.pushnews.com.br\/wp-content\/uploads\/2025\/03\/Consumidor-5-768x416.png 768w, https:\/\/blog.pushnews.com.br\/wp-content\/uploads\/2025\/03\/Consumidor-5.png 1080w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><br><strong><strong>Resultados extraordin\u00e1rios:<\/strong><\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\"><li>\u2705 <strong>Iniciar campanhas de notifica\u00e7\u00e3o com anteced\u00eancia<\/strong> ajuda a criar expectativa e aumenta a inten\u00e7\u00e3o de compra, aquecendo a base para o dia do evento.<\/li><li>\u2705 <strong>Ofertas irresist\u00edveis e escassez<\/strong> aceleram a convers\u00e3o.<\/li><li>\u2705 <strong>A combina\u00e7\u00e3o de Push Notifications, Onsite e Recupera\u00e7\u00e3o de Carrinho<\/strong> \u00e9 o segredo para vender mais!<\/li><\/ul>\n\n\n\n<p>As datas sazonais s\u00e3o oportunidades valiosas, mas apenas para quem est\u00e1 preparado, ent\u00e3o se voc\u00ea quer <strong>vender mais, engajar seus clientes e aumentar suas convers\u00f5es<\/strong>, o momento de agir \u00e9 agora. <\/p>\n\n\n\n<p><a href=\"https:\/\/app.pushnews.eu\/register?utm_source=blog&amp;utm_medium=cta&amp;utm_campaign=dia-do-consumidor-25\"><strong>I<\/strong><\/a><a href=\"https:\/\/app.pushnews.eu\/register?utm_source=blog&amp;utm_medium=cta&amp;utm_campaign=dia-do-consumidor-25\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>nicie seu teste gratuito<\/strong>:<\/a> n\u00e3o perca a oportunidade de experimentar o Pushnews e aumentar as vendas no Dia do Consumidor! Comece agora mesmo, montando sua estrat\u00e9gia e deixando seu site preparado para maximizar a performance de seu site! <\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong><a href=\"https:\/\/pushnews.com.br\/blog\/reativar-visitantes-inativos-estrategias\/\" target=\"_blank\" rel=\"noreferrer noopener\">Leia tamb\u00e9m: Como reativar visitantes inativos com Notifications <\/a><\/strong><\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li><strong><a href=\"https:\/\/pushnews.com.br\/blog\/como-a-zattini-aumentou-as-vendas-nas-ofertas-de-black-friday-com-pushnews\/\" target=\"_blank\" rel=\"noreferrer noopener\">Leia tamb\u00e9m: Como a Zattini Aumentou as Vendas em +200% nas ofertas de Black Friday<\/a><\/strong><\/li><\/ul>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>O Dia do Consumidor \u00e9 um dos momentos mais quentes do ano para o e-commerce, e a concorr\u00eancia \u00e9 feroz!&#8230;<\/p>\n","protected":false},"author":15,"featured_media":4976,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[63,100,68],"tags":[166,139,165,127,107,108],"class_list":["post-4961","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-casos-de-uso","category-e-commerce","category-marketing-digital","tag-carrinho-abandonado","tag-conversao","tag-dia-do-consumidor","tag-estrategias","tag-push-notifications","tag-push-onsite"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.0 - 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