{"id":4444,"date":"2019-10-09T10:07:58","date_gmt":"2019-10-09T13:07:58","guid":{"rendered":"https:\/\/www.pushnews.com.br\/?p=4444"},"modified":"2021-05-19T12:20:31","modified_gmt":"2021-05-19T15:20:31","slug":"usar-notificacoes-automaticas","status":"publish","type":"post","link":"https:\/\/blog.pushnews.com.br\/usar-notificacoes-automaticas\/","title":{"rendered":"Porque Deve Usar Notifica\u00e7\u00f5es Autom\u00e1ticas"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">A automa\u00e7\u00e3o de marketing tornou-se cada vez mais popular entre as empresas pois elas permitem economizar tempo agendando previamente as notifica\u00e7\u00f5es push a serem enviadas no futuro.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Quer fazer seu site<a href=\"https:\/\/www.blog.pushnews.com.br\/vender-mais-com-a-automacao-de-marketing\/\"> vender mais com automa\u00e7\u00e3o<\/a> e n\u00e3o ter que fazer nada? Continue a leitura.<\/p>\n\n\n\n<!--more-->\n\n\n\n<p class=\"wp-block-paragraph\">Quem trabalha com neg\u00f3cios digitais sabe que existe sempre muita coisa para fazer como gerenciar m\u00eddias sociais, conte\u00fado do seu site, adicionar uma p\u00e1gina de produto ou at\u00e9 mesmo conseguir aquela parceria que lhe vai dar muito retorno.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Com o Pushnews voc\u00ea pode automatizar as notifica\u00e7\u00f5es de modo a n\u00e3o ter que ficar criando notifica\u00e7\u00f5es toda a vez que voc\u00ea precisa.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>O que s\u00e3o as notifica\u00e7\u00f5es autom\u00e1ticas? <\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Para voc\u00ea conseguir atender a tantos pedidos \u00e9 necess\u00e1rio otimizar o tempo que voc\u00ea dedica a cada uma das diferentes \u00e1reas, ent\u00e3o a nossa recomenda\u00e7\u00e3o passa por criar <strong>notifica\u00e7\u00f5es autom\u00e1ticas<\/strong> utilizando o Pushnews no seu neg\u00f3cio.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As notifica\u00e7\u00f5es autom\u00e1ticas s\u00e3o um formato de entrega que permitem a voc\u00ea planejar e enviar mensagens para a sua audi\u00eancia.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Os agendamentos de notifica\u00e7\u00f5es autom\u00e1ticas permitem aos nossos parceiros dedicar mais esfor\u00e7os noutras \u00e1reas importantes do neg\u00f3cio, sabendo que suas notifica\u00e7\u00f5es est\u00e3o chegando para os seus clientes.<br><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/EJy5qrOl34naXntz7SBnKcohYSgX77YzOHAAvd_DRKf52Uk58YBqPGGrnpB5wbSJf5N3W2ClDbJXlgzd2lSrCVRsbfTsvsgqBU8C-3jvP8S-iaWn5ztkP4j1osuzC5EEb-1TLK1g\" alt=\"Automatic Notifications\" width=\"515\" height=\"344\" \/><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Quais s\u00e3o os benef\u00edcios de usar as notifica\u00e7\u00f5es autom\u00e1ticas? <\/strong><br><\/h3>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Economize tempo e esfor\u00e7o<\/strong><ul><li>O Pushnews apresenta uma configura\u00e7\u00e3o simples que em menos de 1 minuto vai ter tudo pronto para come\u00e7ar;<\/li><li>No momento em que as suas mensagens come\u00e7arem a ser disparadas tudo o que precisa de fazer \u00e9 entrar na plataforma para verificar o estado das suas notifica\u00e7\u00f5es;<\/li><li>Depois s\u00f3 precisa mesmo de analisar os resultados dos seus disparos.<\/li><\/ul><\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Aumente a probabilidade de convers\u00e3o usando a segmenta\u00e7\u00e3o<\/strong><br>Com o Pushnews se voc\u00ea quiser consegue entregar conte\u00fado para audi\u00eancias bem espec\u00edficas aumentando a taxa de clique nas suas notifica\u00e7\u00f5es, \u00e9 poss\u00edvel fazer:<\/li><\/ul>\n\n\n\n<ol class=\"wp-block-list\"><li><a href=\"https:\/\/www.blog.pushnews.com.br\/segmentacao-por-estado\/\">Segmenta\u00e7\u00e3o por estado<\/a><\/li><li><a href=\"https:\/\/www.blog.pushnews.com.br\/segmentacao-avancada\/\">Segmenta\u00e7\u00e3o avan\u00e7ada<\/a><\/li><\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Se voc\u00ea est\u00e1 <a href=\"https:\/\/www.blog.pushnews.com.br\/comprar-trafego\/\">comprando tr\u00e1fego<\/a>&nbsp; para o seu site tem que come\u00e7ar hoje mesmo a utilizar este recurso na sua estrat\u00e9gia.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Utilizando o nosso recurso de Notifica\u00e7\u00f5es Autom\u00e1ticas via Feed RSS, o Pushnews consegue fazer a convers\u00e3o das suas postagens do Feed RSS em Push e entregar diretamente para seus usu\u00e1rios cadastrados.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para fazer isso basta seguir os passos: &nbsp; <\/p>\n\n\n\n<ol class=\"wp-block-list\"><li><em>Fazer o <\/em><a href=\"https:\/\/app.pushnews.eu\/\"><em>log in<\/em><\/a><em> na sua conta<\/em><\/li><\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">      <em>2. Ir a \u201c<\/em><a href=\"https:\/\/app.pushnews.eu\/sites\"><em>Meus Sites<\/em><\/a><em>\u201d&nbsp;<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">      <em>3.<\/em> <em>Clicar no l\u00e1pis (editar site)<\/em><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/3jt2P4RuV1fsq1MD5ioxILt-oTOrIAGRsW7RwBaimsxPQyxKGpH1PE4RBkY9ZHvocWRM5JfGSMTohvMpDmSBZTCVfaz6YinbFMZcZWykAE-P6Voz83-T4_6t6Hj_z_zxtBTDaLfc\" alt=\"demopushnews\" width=\"537\" height=\"327\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><em>     4. Introduzir o URL do seu Feed RSS<\/em><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"454\" src=\"https:\/\/blog.pushnews.com.br\/wp-content\/uploads\/2021\/05\/Screenshot-2021-05-19-at-13.44.15-1024x454.png\" alt=\"Feed RSS\" class=\"wp-image-4646\" srcset=\"https:\/\/blog.pushnews.com.br\/wp-content\/uploads\/2021\/05\/Screenshot-2021-05-19-at-13.44.15-1024x454.png 1024w, https:\/\/blog.pushnews.com.br\/wp-content\/uploads\/2021\/05\/Screenshot-2021-05-19-at-13.44.15-300x133.png 300w, https:\/\/blog.pushnews.com.br\/wp-content\/uploads\/2021\/05\/Screenshot-2021-05-19-at-13.44.15-768x341.png 768w, https:\/\/blog.pushnews.com.br\/wp-content\/uploads\/2021\/05\/Screenshot-2021-05-19-at-13.44.15-1536x681.png 1536w, https:\/\/blog.pushnews.com.br\/wp-content\/uploads\/2021\/05\/Screenshot-2021-05-19-at-13.44.15.png 1696w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">   <em>  5. Salvar<br>     6. Ir a <\/em><a href=\"https:\/\/app.pushnews.eu\/push-notifications\/automatic\"><em>Notifica\u00e7\u00f5es Autom\u00e1ticas<\/em><\/a><em><br>     7. Adicionar nova notifica\u00e7\u00e3o autom\u00e1tica (via Feed RSS)<br>     8. Configurar o dia e hor\u00e1rio de envio e salvar<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A partir daqui, n\u00f3s cuidamos do resto <strong>?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A partir de agora todo o dia e hora configurado na planilha, o Pushnews ir\u00e1 pegar as postagens mais recentes do seu feed, e compartilhar com os seus usu\u00e1rios.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/6ZoulYLV8BRRhRS6yfHUUAzSodb0_rF8I5azZsE4s3il-KVh2OvSc-H7pyzcX0FRV9dJeB5K92-etDJe8p7QdyWfIaqJsaWiKG0mreokKHzhKNMqLrnJguQWrvRPPj4qIf7qNsY3\" alt=\"Notifica\u00e7\u00f5es Autom\u00e1ticas\" width=\"534\" height=\"316\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Tamb\u00e9m disponibilizamos notifica\u00e7\u00f5es autom\u00e1ticas com conte\u00fado est\u00e1tico.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A notifica\u00e7\u00e3o autom\u00e1tica com conte\u00fado est\u00e1tico consiste no envio da mesma push recorrentemente. Um caso de uso \u00e9 um e-commerce que todas as quartas feiras tem 10% de desconto associado e envia sempre a mesma promo\u00e7\u00e3o para os seus inscritos.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Como otimizar os resultados com as notifica\u00e7\u00f5es autom\u00e1ticas? <\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Para conseguir um melhor resultado a gente aconselha fazer v\u00e1rios testes com estas notifica\u00e7\u00f5es autom\u00e1ticas.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Voc\u00ea pode testar hor\u00e1rios de entrega diferentes todas as semanas, assim voc\u00ea vai conseguir fazer <a href=\"https:\/\/www.blog.pushnews.com.br\/teste-a-b\/\">teste A\/B<\/a> e descobrir qual o hor\u00e1rio que est\u00e1 funcionando melhor com a sua audi\u00eancia.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Um bom exemplo \u00e9 voc\u00ea na 1\u00aa semana entregar sempre \u00e0s 10h e na 2\u00aa semana sempre \u00e0s 11h, assim vamos conseguir medir qual foi o hor\u00e1rio que obteve mais engajamento.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Da mesma forma que voc\u00ea pode testar hor\u00e1rios, voc\u00ea pode testar tamb\u00e9m tipos de conte\u00fados para entender ao que sua audi\u00eancia responde melhor nas Push Notifications.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c9 muito importante entender que as push notifications n\u00e3o s\u00e3o para qualquer tipo de conte\u00fado e voc\u00ea precisa entender o que seus usu\u00e1rios querem receber pois se n\u00e3o estiver entregando conte\u00fado de valor, voc\u00ea ir\u00e1 saturar sua base rapidinho.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Conclus\u00e3o<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Com a quantidade de <a href=\"https:\/\/www.blog.pushnews.com.br\/canais-de-comunicacao-com-o-cliente\/\">canais de comunica\u00e7\u00e3o<\/a> existentes \u00e9 muito dif\u00edcil voc\u00ea estar dedicando o tempo necess\u00e1rio a cada um deles, a melhor forma \u00e9 conseguir otimizar o tempo em cada um desses canais e se tiver ferramentas que possibilitem fazer uma automatiza\u00e7\u00e3o de todo o processo \u00e9 a melhor forma de voc\u00ea se dedicar a outras \u00e1rea.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Teste as <strong>notifica\u00e7\u00f5es autom\u00e1ticas<\/strong> de <a href=\"https:\/\/app.pushnews.eu\/register?coupon=TRIAL-14?utm_source=blog&amp;utm_medium=notificaco\">forma gratuita com o Pushnews<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A automa\u00e7\u00e3o de marketing tornou-se cada vez mais popular entre as empresas pois elas permitem economizar tempo agendando previamente as&#8230;<\/p>\n","protected":false},"author":3,"featured_media":4445,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[68,94,59],"tags":[],"class_list":["post-4444","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital","category-notificacoes-automaticas","category-push-notifications"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Porque Deve Usar Notifica\u00e7\u00f5es Autom\u00e1ticas<\/title>\n<meta name=\"description\" content=\"Quem trabalha com neg\u00f3cios digitais entende o qu\u00e3o dif\u00edcil \u00e9 dedicar o tempo necess\u00e1rio a cada um deles. 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Neste artigo explicamos o porqu\u00ea de usar Notifica\u00e7\u00f5es Autom\u00e1ticas\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.pushnews.com.br\/usar-notificacoes-automaticas\/\" \/>\n<meta property=\"og:site_name\" content=\"Pushnews\" \/>\n<meta property=\"article:published_time\" content=\"2019-10-09T13:07:58+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-05-19T15:20:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog.pushnews.com.br\/wp-content\/uploads\/2019\/10\/Co\u0301pia-de-Lista-de-Tarefas.png\" \/>\n\t<meta property=\"og:image:width\" content=\"750\" \/>\n\t<meta property=\"og:image:height\" content=\"391\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Tiago Carvalho\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tiago Carvalho\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/blog.pushnews.com.br\/usar-notificacoes-automaticas\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/blog.pushnews.com.br\/usar-notificacoes-automaticas\/\"},\"author\":{\"name\":\"Tiago Carvalho\",\"@id\":\"https:\/\/blog.pushnews.com.br\/#\/schema\/person\/0ef31902d84c32289d2b56f4ab0fdd94\"},\"headline\":\"Porque Deve Usar Notifica\u00e7\u00f5es Autom\u00e1ticas\",\"datePublished\":\"2019-10-09T13:07:58+00:00\",\"dateModified\":\"2021-05-19T15:20:31+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/blog.pushnews.com.br\/usar-notificacoes-automaticas\/\"},\"wordCount\":805,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/blog.pushnews.com.br\/#organization\"},\"image\":{\"@id\":\"https:\/\/blog.pushnews.com.br\/usar-notificacoes-automaticas\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blog.pushnews.com.br\/wp-content\/uploads\/2019\/10\/Co\u0301pia-de-Lista-de-Tarefas.png\",\"articleSection\":[\"Marketing Digital\",\"Notifica\u00e7\u00f5es Autom\u00e1ticas\",\"Push Notifications\"],\"inLanguage\":\"pt-BR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/blog.pushnews.com.br\/usar-notificacoes-automaticas\/\",\"url\":\"https:\/\/blog.pushnews.com.br\/usar-notificacoes-automaticas\/\",\"name\":\"Porque Deve Usar Notifica\u00e7\u00f5es Autom\u00e1ticas\",\"isPartOf\":{\"@id\":\"https:\/\/blog.pushnews.com.br\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/blog.pushnews.com.br\/usar-notificacoes-automaticas\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/blog.pushnews.com.br\/usar-notificacoes-automaticas\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blog.pushnews.com.br\/wp-content\/uploads\/2019\/10\/Co\u0301pia-de-Lista-de-Tarefas.png\",\"datePublished\":\"2019-10-09T13:07:58+00:00\",\"dateModified\":\"2021-05-19T15:20:31+00:00\",\"description\":\"Quem trabalha com neg\u00f3cios digitais entende o qu\u00e3o dif\u00edcil \u00e9 dedicar o tempo necess\u00e1rio a cada um deles. 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