{"id":4315,"date":"2019-05-20T14:02:49","date_gmt":"2019-05-20T17:02:49","guid":{"rendered":"https:\/\/www.pushnews.com.br\/?p=4315"},"modified":"2019-11-20T15:20:53","modified_gmt":"2019-11-20T18:20:53","slug":"pushnews-no-torcedores","status":"publish","type":"post","link":"https:\/\/blog.pushnews.com.br\/pushnews-no-torcedores\/","title":{"rendered":"O Impacto do Pushnews no Torcedores.com"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">O <a href=\"https:\/\/www.torcedores.com\/\">Torcedores.com<\/a> \u00e9 uma plataforma de conte\u00fado de esporte no Brasil focado em produzir not\u00edcias digitais de alta qualidade para milh\u00f5es de seguidores. <\/p>\n\n\n\n<!--more-->\n\n\n\n<p class=\"wp-block-paragraph\">O Site foi fundado no in\u00edcio de 2014 e hoje tem mais de 20,000 parceiros de conte\u00fado e tem um alcance de audi\u00eancia de mais de 10 milh\u00f5es de usu\u00e1rios por m\u00eas. N\u00e3o h\u00e1 d\u00favidas que s\u00e3o uma refer\u00eancia nacional na \u00e1rea de atua\u00e7\u00e3o.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">In\u00edcio da Parceria com o Pushnews<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">O Torcedores.com iniciou a parceria com o Pushnews a 24 de Maio de 2017, h\u00e1 exatamente 2 anos quando a tecnologia push era ainda uma novidade no mercado digital e rapidamente viram o valor que o Pushnews poderia agregar. Temos uma excelente rela\u00e7\u00e3o com eles da mesma forma que tentamos ter com todos os nossos clientes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Atualmente eles contam com uma base na ordem das centenas de milhares e as visitas geradas atrav\u00e9s do Pushnews passam 1 milh\u00e3o de visitas.<br>Est\u00e1 curioso? Vem que te vou contar mais detalhes.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">A experi\u00eancia<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">O Torcedores.com instalou o Pushnews no site deles e come\u00e7aram a captar inscritos em push no modelo de 2 cliques &#8211; este modelo \u00e9 uma forma de capta\u00e7\u00e3o de inscritos em que o usu\u00e1rio tem que fazer dois cliques para concluir o cadastro, um no widget de convite e outro dentro de um pop-up de confirma\u00e7\u00e3o. Podemos dizer que \u00e9 um m\u00e9todo de duplo opt-in.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">At\u00e9 aqui, em um ano usando o Pushnews, o Torcedores.com conseguiu 36,831 inscritos na pr\u00f3pria base. O crescimento di\u00e1rio da base se resumia a uma m\u00e9dia de 122 inscritos por dia.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Em Agosto de 2018 fizeram uma altera\u00e7\u00e3o para o m\u00e9todo de captura de um s\u00f3 clique. Basicamente o usu\u00e1rio passa a conseguir se cadastrar com apenas um clique.<\/p>\n\n\n\n<ul class=\"wp-block-gallery columns-1 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\"><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1347\" height=\"861\" src=\"https:\/\/i2.wp.com\/www.pushnews.com.br\/wp-content\/uploads\/2019\/05\/Captura-de-ecra\u0303-2019-05-20-a\u0300s-16.24.10.png?fit=1024%2C655&amp;ssl=1\" alt=\"\" data-id=\"4317\" data-link=\"https:\/\/www.pushnews.com.br\/?attachment_id=4317\" class=\"wp-image-4317\" srcset=\"https:\/\/blog.pushnews.com.br\/wp-content\/uploads\/2019\/05\/Captura-de-ecra\u0303-2019-05-20-a\u0300s-16.24.10.png 1347w, https:\/\/blog.pushnews.com.br\/wp-content\/uploads\/2019\/05\/Captura-de-ecra\u0303-2019-05-20-a\u0300s-16.24.10-300x192.png 300w, https:\/\/blog.pushnews.com.br\/wp-content\/uploads\/2019\/05\/Captura-de-ecra\u0303-2019-05-20-a\u0300s-16.24.10-768x491.png 768w, https:\/\/blog.pushnews.com.br\/wp-content\/uploads\/2019\/05\/Captura-de-ecra\u0303-2019-05-20-a\u0300s-16.24.10-1024x655.png 1024w\" sizes=\"auto, (max-width: 1347px) 100vw, 1347px\" \/><\/figure><\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Esta simples altera\u00e7\u00e3o, mudou completamente os resultados do Torcedores.com.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Lembra de quantos inscritos eles capturavam por dia no modelo anterior? Eu te recordo &#8211; 122 inscritos por dia em m\u00e9dia.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Com esta altera\u00e7\u00e3o passaram a capturar <strong>uma m\u00e9dia de 4947 inscritos por dia!<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Um aumento em 3963% nos resultados de crescimento da base.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Os N\u00fameros do Torcedores.com (Abril 2019)<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Atrav\u00e9s de excelente rela\u00e7\u00e3o que temos com o <a href=\"https:\/\/www.linkedin.com\/in\/endrigo-chiri\/?locale=en_US\">Endrigo<\/a>, respons\u00e1vel pelo conte\u00fado e crescimento da audi\u00eancia do Torcedores.com, conseguimos alguns n\u00fameros relativos ao m\u00eas de Abril de 2019 retirados do analytics.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">No m\u00eas de Abril, o Torcedores.com contou com:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>8 milh\u00f5es de visitantes \u00fanicos<\/li><li>14 milh\u00f5es de sess\u00f5es iniciadas<\/li><li>19 milh\u00f5es de p\u00e1ginas visualizadas.<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">N\u00fameros que impressionam n\u00ea? ?<br>Mas sabe o que tamb\u00e9m impressiona? O impacto do Pushnews nesses resultados ?<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Os Resultados com o Pushnews (Abril 2019)<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Com base nos resultados indicados acima, a gente conseguiu entender o impacto do Pushnews no Torcedores.com.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dentro do Pushnews conseguimos extrair todos os cliques contabilizados pela plataforma em todas as notifica\u00e7\u00f5es enviadas no m\u00eas de Abril.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O Endrigo nos informou que o Pushnews gera atualmente cerca de 190,000 visitantes \u00fanicos, isto \u00e9 2% do total de visitantes \u00fanicos, parece pouco mas \u00e9 importante entender tamb\u00e9m a qualidade do tr\u00e1fego.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Apenas com estes 190,000 usu\u00e1rios, o Torcedores.com conseguiu, no m\u00eas de Abril&#8230; <strong>1,240,171 cliques!<\/strong> <br>S\u00e3o 1.2 milh\u00f5es de sess\u00f5es iniciadas!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Com estes n\u00fameros podemos ent\u00e3o entender que:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>O Pushnews representa 9% do tr\u00e1fego total<\/li><li>O Pushnews gera diariamente, uma m\u00e9dia de 42,000 visitas<\/li><\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/app.pushnews.eu\/register?coupon=TRIAL-14&amp;utm_source=blog&amp;utm_medium=post&amp;_ga=2.232936279.895743015.1558370833-1352290678.1552570807\"><img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"200\" src=\"https:\/\/www.pushnews.com.br\/wp-content\/uploads\/2019\/02\/the-art-box-2.png\" alt=\"Notifica\u00e7\u00f5es Push\" class=\"wp-image-4091\" srcset=\"https:\/\/blog.pushnews.com.br\/wp-content\/uploads\/2019\/02\/the-art-box-2.png 750w, https:\/\/blog.pushnews.com.br\/wp-content\/uploads\/2019\/02\/the-art-box-2-300x80.png 300w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/a><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">Conclus\u00e3o<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Os resultados que o Torcedores.com consegue com o Pushnews \u00e9 fruto de otimiza\u00e7\u00f5es constantes, muitas delas com base em sess\u00f5es que fazemos em conjunto para entender onde otimizar. Este \u00e9 um trabalho muito comum por parte do nosso time para ajudar nossos parceiros a conseguir sucesso com nossa ferramenta.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Se voc\u00ea quiser saber o impacto que o Pushnews pode ter no seu tr\u00e1fego, fala com a gente. Podemos fazer proje\u00e7\u00f5es com base na nossa experi\u00eancia que te ajudar\u00e3o a entender o retorno que pode conseguir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Este retorno pode se traduzir em resultado de v\u00e1rias formas:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Leads<\/li><li>Pageviews (adsense)<\/li><li>Notoriedade da marca<\/li><li>Venda direta<\/li><li>etc&#8230;<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">O Pushnews est\u00e1 pronto para te receber!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>O Torcedores.com \u00e9 uma plataforma de conte\u00fado de esporte no Brasil focado em produzir not\u00edcias digitais de alta qualidade para&#8230;<\/p>\n","protected":false},"author":1,"featured_media":4318,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[63],"tags":[],"class_list":["post-4315","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-casos-de-uso"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.0 - 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