{"id":275,"date":"2018-12-12T15:38:09","date_gmt":"2018-12-12T17:38:09","guid":{"rendered":"http:\/\/blog.pushnews.eu\/?p=275"},"modified":"2019-11-22T13:52:54","modified_gmt":"2019-11-22T16:52:54","slug":"segmentacao-avancada","status":"publish","type":"post","link":"https:\/\/blog.pushnews.com.br\/segmentacao-avancada\/","title":{"rendered":"Segmenta\u00e7\u00e3o Avan\u00e7ada de Push Notifications no Pushnews"},"content":{"rendered":"<p>Agora \u00e9 poss\u00edvel fazer <strong>segmenta\u00e7\u00e3o avan\u00e7ada<\/strong> das Push Notifications. Envie push segmentadas para os usu\u00e1rios certos e aumente a convers\u00e3o. Aprenda como nesse artigo!<\/p>\n<p><!--more--><\/p>\n<p>A t\u00e3o aguardada funcionalidade de segmenta\u00e7\u00e3o avan\u00e7ada est\u00e1 finalmente dispon\u00edvel para usu\u00e1rios no plano <strong>PREMIUM<\/strong>.<\/p>\n<h2><strong>Como funciona a segmenta\u00e7\u00e3o avan\u00e7ada?<\/strong><\/h2>\n<p>Bem simples na verdade! Com pequenas altera\u00e7\u00f5es na sua <em>tag javascript<\/em> voc\u00ea consegue associar usu\u00e1rios a segmentos pr\u00e9-definidos. Depois, no momento do envio da push voc\u00ea pode escolher para que segmentos deseja enviar e dessa forma aumentar suas taxas de convers\u00e3o!<\/p>\n<h2>Exemplo de implanta\u00e7\u00e3o<\/h2>\n<p>Para nos ajudar a exemplificar essa funcionalidade vamos mostrar como o site\u00a0<a href=\"https:\/\/www.e-konomista.pt\/\">E-Konomista.pt<\/a>\u00a0est\u00e1 associando a categoria do site ao inscrito de push.<\/p>\n<h3>Todas as p\u00e1ginas do E-Konomista t\u00eam a seguinte <em>metatag<\/em>:<\/h3>\n<pre>&lt;meta name=\"smk-category\" content=\"Nome da Categoria\" \/&gt;<\/pre>\n<h3>A tag de javascript foi atualizada para o seguinte:<\/h3>\n<pre><a href=\"\/\/cdn.pushnews.eu\/push\/ilabspush.min.js\">\/\/cdn.pushnews.eu\/push\/ilabspush.min.js<\/a>\n\n  var _ilabsPushConfig = {\n    exemplo: \"...\"\n  };\n  if (document.querySelector(\"meta[name='smk-category']\")) {\n    _ilabsPushConfig.tags = {\"smk-category\": document.querySelector(\"meta[name='smk-category']\").getAttribute(\"content\")};\n  }\n  var IlabsPush = IlabsPush || [];\n  IlabsPush.push([\"initHttps\", _ilabsPushConfig]);\n<\/pre>\n<h3>Desta forma,<\/h3>\n<p>Sempre que a <em>metatag<\/em> &#8220;smk-category&#8221; existir, ela ser\u00e1 transportada para o Pushnews assim que o usu\u00e1rio se inscrever!<\/p>\n<p><strong>Exemplo:<\/strong><\/p>\n<ul>\n<li>Usu\u00e1rio acessa <a href=\"https:\/\/www.e-konomista.pt\/tecnologia\/gadgets\/\">https:\/\/www.e-konomista.pt\/tecnologia\/gadgets\/<\/a><\/li>\n<li>Essa p\u00e1gina est\u00e1 categorizada com\u00a0a metatag <strong>smk-category=Gadgets<\/strong><\/li>\n<li>Quando usu\u00e1rio se inscreve, ele fica associado ao <strong>segmento smk-category=Gadgets<\/strong><\/li>\n<\/ul>\n<h2>Enviando push para um segmento\u00a0espec\u00edfico<\/h2>\n<p>Agora, o\u00a0usu\u00e1rio est\u00e1 inscrito \u00e0s Push Notifications e est\u00e1 tamb\u00e9m associado ao <strong>segmento smk-category=Gadgets.<\/strong><\/p>\n<p>Para enviar uma push <strong>para esse e outros usu\u00e1rios desse segmento<\/strong>, basta colocar os seguintes valores no campo de segmenta\u00e7\u00e3o:<\/p>\n<ul>\n<li><strong>Nome de filtro avan\u00e7ado<\/strong>: smk-category<\/li>\n<li><strong>Valor de filtro avan\u00e7ado<\/strong>: Gadgets<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-293 size-full\" src=\"\/blog\/wp-content\/uploads\/2017\/04\/Screenshot-2017-04-24-16.10.33-1.png\" alt=\"Segmenta\u00e7\u00e3o avan\u00e7ada de push notifications\" width=\"625\" height=\"273\" \/><\/p>\n<p><strong>Feito! <\/strong>Todos os usu\u00e1rios\u00a0associados ao segmento <strong>smk-category=Gadgets<\/strong> v\u00e3o receber essa push!<\/p>\n<h2>Algumas notas importantes<\/h2>\n<ul>\n<li>Um usu\u00e1rio pode estar\u00a0inscrito em quantos segmentos voc\u00ea quiser &#8211; basta enviar as &#8220;tags&#8221; no Javascript<\/li>\n<li>Quando voc\u00ea envia uma push sem segmenta\u00e7\u00e3o, todos os usu\u00e1rios ir\u00e3o receber<\/li>\n<li>Se tentar enviar uma push para um segmento sem usu\u00e1rios, ela ser\u00e1 rejeitada<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Agora \u00e9 poss\u00edvel fazer segmenta\u00e7\u00e3o avan\u00e7ada das Push Notifications. Envie push segmentadas para os usu\u00e1rios certos e aumente a convers\u00e3o&#8230;.<\/p>\n","protected":false},"author":3,"featured_media":3305,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-275","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sem-categoria"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Segmenta\u00e7\u00e3o Avan\u00e7ada de Push Notifications no Pushnews - Pushnews<\/title>\n<meta name=\"description\" content=\"Agora \u00e9 poss\u00edvel fazer segmenta\u00e7\u00e3o avan\u00e7ada das Push Notifications. Envie push segmentadas para os usu\u00e1rios certos. 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